Executive-level marketing leadership for law firms and legal tech companies at critical moments of growth.
We help senior leaders align business development, marketing, and technology around real client intelligence, so strategy is grounded, adoption is intentional, and growth is sustainable.
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Fractional CMO
Access senior-level marketing leadership on demand.
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Strategic + Tech Alignment
Ensure that law firm tech stacks (BD, CRM, marketing automation, etc.) are informed by real client intelligence. SDC integrates qualitative client feedback, Chambers strategy, and internal priorities to overlay meaningful data onto systems—driving smarter adoption and better ROI.
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Chambers and Client Intelligence Strategy
Transform rankings and feedback into actionable growth plans. We help firms leverage Chambers submissions, client insights, and market data to strengthen reputation and drive business development.
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AI-Driven Insights and Succession Planning
Harness technology and predictive analytics to optimize client engagement and ensure continuity during leadership transitions.
Thought Leadership
1
With Lauren Howlett, Introhive |International Legal Technology Association (ILTA) ILTA Pulse | January 28, 2026
As legal technology continues to reshape the business of law, firms are rethinking how they approach business development (BD) – especially around major events like the IBA Annual Conference. The shift is clear: Intuition-driven networking is giving way to transparent, data-informed collaboration across marketing, BD, and partners. At the center of this evolution is relationship intelligence.
2
With Elizabeth Lampert, ELPR | law.com | January 22, 2026
Will it transform marketing, communications and business development? While the arrival of PE investment may seem unsettling at first, it holds the promise of helping law firm marketers and their firms achieve more than ever before.
3
With Beth Moore, Grassi Advisors | Introhive | January 13, 2026
When law firms take a strategic, intentional approach to evaluating and implementing relationship intelligence technology, they gain clearer visibility into their clients, stronger internal alignment, and greater confidence in decision‑making. In reality, technology adoption in law firms is often complex, shaped by flat governance structures, competing priorities, and the need to continuously justify value to multiple stakeholders.
This customer panel explored the real‑world buying journey for law firm technology, including what triggers change, how internal business cases are built, and why peer referrals play a critical role in decision‑making. The discussion also examined how success is measured through efficiency, insight, and storytelling—rather than adoption alone—and how relationship intelligence supports firm strategy, mergers, and client growth over time.
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Blog Post | December 8, 2025
Chambers rankings are widely recognized as a benchmark for Canadian law firms, but earning a top spot involves more than submitting polished materials. The client referee process is frequently underestimated and treated as a routine task completed at the last minute, rather than as a strategic priority. Client referees, which refers to the clients and peers who provide feedback to Chambers researchers, play a decisive role in your ranking and often make up most of the evaluation criteria. Firms that approach referee engagement thoughtfully and proactively are positioned to achieve stronger
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With Mark Howe, Thompson Dorfman Sweatman LLP | Legal Marketing Association | Speaker | November 25, 2025
When law firms take a strategic, proactive approach to partners in transition or succession planning, everyone wins. There is continuity of service and seamless transition, resulting in the firm retaining a valued client. Unfortunately, succession planning is often treated as an after-thought.
This webinar explored applying personality and communications style matching and data-driven insights to succession planning. The session covered how to identify the right match between clients and lawyers, leverage technology and AI tools, create a tipping point for support through pilots, and overcome cultural and emotional barriers to ensure seamless client transitions and long-term relationship success.
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Blog Post | November 25, 2025
When law firms take a strategic, proactive approach to succession planning, there is a continuity of service and seamless transition, resulting in the firm retaining a valued client. In this “fireside chat”, Mark Howe will facilitate an interactive discussion with Suzanne Donnels about how to apply personality and communications style matching and data-driven insights to succession planning.
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Legal Marketing Association | Speaker | November 19, 2025
This in-person, half-day masterclass offered real-world guidance from seasoned industry leaders on understanding the legal industry, legal marketing fundamentals, priorities and communication, and demonstrating your value-add.
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Nexl | November 19, 2025
The Chief & Leader Roundtable in Partnership with Nexl featured a one-hour deep dive into the future of marketing and BD in the legal industry, followed by 45 minutes of open discussion designed to foster collaboration, idea-sharing, and strategic insight.
The Chambers Playbook for Legal Marketers: Inside Strategies from a Former CMO
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With Introhive | Vlog Speaker | November 13, 2025
How high-performing law firm business development teams use Chambers to level up talent and build business intelligence for law firms
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With Justin Portaz, LLP Strategies; Rachel Shields Williams, Sidley Austin; and Joanna Trimble, Introhive | Inside Legal AI |Law Firm Client Intelligence | November 5, 2025
2025’s’s theme was execution: how firms can move beyond data collection to embed insight, AI, and analytics into everyday decision-making. We’ll dive into aligning technology with culture and strategy to turn intelligence into stronger relationships, smarter growth, and measurable impact.
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Blog Post | October 15, 2025
Succession planning should be a strategic growth lever, not a last-minute HR exercise. Firms that treat it as a continuous, data-driven and client-informed process preserve institutional knowledge, protect revenue and deepen trust. Those that do not risk losing momentum when rainmakers retire or depart unexpectedly.
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With Introhive |Guide | October 13, 202
Everyone leaves IBA with new contacts, but not everyone knows what to do next.
The best follow-ups come from what’s already inside your firm:
Shared clients
Overlapping connections
Warm intros
All of which leverage existing relationships and trust. A Partner’s Guide to IBA helps teams track the connections that move business forward.
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