Law Firm Predictions and How CMOs Can Adjust to the New Post COVID-19 Worlds Part I
The COVID-19 pandemic has forever changed the world and the legal industry in just four short months. Drawing insights from 50 law firm chairs, CMO and COOs, Peter Zeughauser, one of the legal industry’s premier strategists, will help us understand how the CMO role will evolve to meet this new normal.
Is It Too Soon to Reach Out – and When Will It Be Too Late?
While sometimes “less is more” there’s also a point where “less” communication may make clients and prospects wonder “where were you?” during the crisis. So… What can we do to stay in touch with clients without crossing a line of annoying them? How do we make sure we are the first person those clients think about when they do need something? If partners have been given a ‘put the pens down’ request by clients, what are some positive, non-icky ways to use their extra time? The speakers include Frank Troppe; Erin Meszaros (CBD/CSO, Eversheds Sutherland) and Jeff Antaya (CMO, Plante Moran).
Managing Firm Culture in Times of Change
Organizational culture provides a common understanding for how to operate within firms. Managed well, culture aids organizations in their ability to execute strategy. Managed poorly, culture often saps the energy of its people and hinders organizational success.
Organizational culture is very difficult to manage, especially for large firms with multiple locations. This task becomes all the more challenging and important in today’s changing legal landscape, further complicated by the uncertainty of the COVID-19 pandemic. How do we best manage our firm cultures to optimize the use of our talent, enhance employee engagement, and reduce turnover?
SPEAKERS:
Katherine D'Urso, Chief Client Development Officer, WilmerHale
Jan Anne Dubin, MBA, CEO and Founder, Jan Anne Dubin Consulting & Chief Growth Officer, Life Cross Training
Michael Sacks, Professor in the Practice of Organization and Management & Vice Provost, Emory University
Law Firm Predictions and How CMOs Can Adjust to the New Post COVID-19 Worlds Part II
The Covid-19 pandemic has forever changed the world and the legal industry in just five short months. Drawing insights from 80% of Am Law 100 law firms, Jeffrey Grossman is Head of Business Development at Citi Private Bank Law Firm Group. Jeffrey and Citi’s Law Firm Group meets quarterly with law firms to review their financial performance in comparison to their peers. As one of the legal industry’s premier strategists, Jeffrey will help us understand how the CMO role will evolve to meet this new normal.